Raffaella Misuraca
Visiting Assistant Professor of Marketing
- Department
- Atkinson Instructional
- Pronouns
- She/her/hers
Bio
Raffaella Misuraca is a Visiting Assistant Professor of Marketing who teaches courses in marketing, consumer behavior, motivation, research methods for marketing, and organizational topics.
Her research lies at the intersection of consumer behavior and decision-making, with a focus on how choice overload, choice architecture, and individual differences shape consumer decisions and satisfaction. Her work has been published in peer-reviewed marketing and psychology journals, including Psychology and Marketing, Journal of Consumer Marketing, Journal of Experimental Psychology: Applied, Personality and Individual Differences, Acta Psychologica, Quarterly Journal of Experimental Psychology, and Research in Economics.
Her research has also been featured in media outlets such as the London School of Economics Business Review, New Scientist, and Forbes, and has been presented at numerous international conferences and workshops.
She received her Ph.D. from the University of Palermo, Department of Psychology, in 2002. In 2003, she conducted postdoctoral research at the National Research Council at the University of Bourgogne in France.