Raffaella Misuraca

Visiting Assistant Professor of Marketing

headshot of Raffaella Misuraca
Department
Atkinson Instructional
Pronouns
She/her/hers

Bio

Raffaella Misuraca is a visiting assistant professor of marketing who will teach courses in marketing and consumer behavior. Her research interests lie at the intersection of consumer behavior and decision-making, with a focus on how choice overload, choice architecture, and individual differences influence consumer choices and satisfaction. Her work has been published in peer-reviewed marketing and psychology journals, including Psychology and Marketing, Journal of Consumer Marketing, Journal of Experimental Psychology: Applied, Personality and Individual Differences, Acta Psychologica, Quarterly Journal of Experimental Psychology, and Research in Economics.Her research has also been featured in media outlets, such as the London School of Economics Business Review, New Scientist, and Forbes, and has been presented at numerous international workshops and conferences. She received her Ph.D. from the University of Palermo, Department of Psychology, in 2002. In 2003, she conducted her postdoctoral research at the National Research Council at the University of Bourgogne in France.